MARKETING
Digital Marketing
Systems first, marketing to spread the word — so your content appears where customers look for answers.
Services included
Digital marketing is an extension service, used to widen the return on the system or website you already have. It covers SEO and GEO / AEO optimization, content marketing, short-form video production, creator campaigns and long-term social account management. When marketing is planned alongside the system or website project, the conversion path and the data collection that follow a visit are designed at the same time, with no separate tools to connect.
WHO IT IS FOR
When this applies
These are the situations we see most often in the work we take on. If one of them matches where you are, it is usually a good time to talk.
“The website is live but gets no search traffic”
Organic traffic has barely moved since launch, target keywords are nowhere near the top results, and inquiries still come mostly from existing contacts.
“Customers ask AI instead, and your content is not cited”
More and more people put the question to an AI rather than opening a search result, and your existing content is not cited by ChatGPT, Perplexity or Google AI summaries.
“You want short-form video but have no one to make it”
No one in-house can cover planning, shooting, editing and distribution at once, so output never keeps a steady pace.
“Traffic comes in, but nothing converts”
Impressions keep climbing, but the conversion path breaks somewhere in the middle, and there is no way to tell which source actually produced a deal.
WHAT WE DO
What this service covers
SEO
SEO Optimization
A site audit, keyword mapping and technical fixes, so the right customers find you on their own.
GEO / AEO
GEO / AEO Optimization
Content written the way AI engines choose their sources, marked up with structured data, so your pages get cited in AI summaries.
Content
Content Marketing
Articles written around the questions customers actually ask, building organic traffic that keeps working.
Short Video
Short-Form Video
Short-form video handled from planning and shooting through editing and paid distribution.
Creator Network
Creator Campaigns
Creators matched to your industry post in the same window, spreading reach across multiple accounts.
Account Growth
Long-Term Account Growth
We run your own accounts together with your team, reviewing content rhythm and results month by month.
Social
Social Media Management
Content and replies on Facebook, Instagram and LINE, keeping the brand present day to day.
Conversion
Turning Traffic into Orders
From exposure to orders: the full path of traffic, conversion and remarketing, planned out.
SCOPE & TIMELINE
Project size and schedule
Settle the scale first, then the details. The actual scope and quote always follow the requirements interview and the agreed function list; we do not sell fixed packages.
- SEO and GEO / AEO groundwork
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Schedule
Technical work shows up in indexing and rankings in about one to two months; results from accumulated content usually take three to six months
How it is priced
Priced by the number of pages on the site, the range of keywords and how many pieces of content are produced; a formal quote follows the site audit and keyword review
- Short-form video production
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Schedule
The usual approach is a three-month trial first, then a longer arrangement once the content direction and the numbers are clear
How it is priced
The monthly fee depends on how deeply we are involved in production and how many videos run that month; shooting requirements and media spend are listed separately, and a formal quote follows once the content specification is set
- Creator campaigns and long-term account growth
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Schedule
The suggested engagement period is planned around creator availability and the publishing rhythm, and is set out when the creator list is confirmed
How it is priced
The cost splits into creator fees and media spend, itemized by industry, creator tier and the number of posts running in the same window
What it covers
A site audit, a keyword review and technical fixes. Content is added piece by piece around the questions customers actually ask, and marked up with structured data so the pages can be cited in AI summaries.
What it covers
Two levels of involvement: editing and publishing only, or the whole run from planning and shooting through editing and paid distribution. Priced as a monthly fee plus the number of videos that month.
What it covers
Creators matched to your industry post in the same window, while we run your own accounts together with your team and review content rhythm and results month by month. Creator fees and media spend are listed separately.
The schedule and pricing notes on this page are for planning purposes. The formal quote is issued in writing, based on the scope agreed in the requirements interview.
WHEN NOT TO BUILD
If a build is not warranted, we say so
Not every request is worth building. In the situations below we will suggest holding off, or handling it a less expensive way, and explain why.
- If the groundwork is missing, we advise against scaling up yet
- We can take on marketing on its own, but if the website, online store or membership system is not in place yet, we suggest building the piece that receives the traffic first. Otherwise the conversion path and the attribution stay incomplete.
- We do not promise guaranteed rankings
- Guaranteed rankings do not exist in SEO. We report indexed pages, keyword positions, organic traffic and inquiry volume every month, so the results can be checked.
FAQ
Frequently Asked Questions
How is short-form video marketing charged?
Usually as a monthly fee plus the number of videos that month, with the amount depending on how deeply we are involved: editing and publishing alone costs noticeably less than handling the whole run from planning and shooting through editing and paid distribution. The usual approach is a three-month trial first, then a longer arrangement once the content direction and the numbers are clear. Creator campaigns and long-term account growth are packaged separately, with creator fees and media spend listed apart. The actual quote depends on your industry, the shooting requirements and the media budget.
How long before SEO shows results?
Technical fixes show up in indexing and rankings in about one to two months; results from accumulated content usually take three to six months. Guaranteed rankings do not exist in SEO. We start with a site audit and a keyword review, then track the measurable items — indexed pages, keyword positions, organic traffic and inquiry volume — in a monthly report.
What is the difference between GEO / AEO and SEO?
GEO / AEO is about getting AI engines such as ChatGPT, Perplexity and Google AI summaries to cite your content; SEO is about ranking in search results. The difference is that AI engines look at whether the content answers the question directly, so the writing has to give the answer first and explain afterwards, backed by structured data and FAQ markup. Both rest on the same underlying site quality, so they are usually done together.
Does marketing have to come with a system or website?
No, though planning them together works better. Marketing is an extension service and we can take it on by itself. If we also build the website, online store or membership system, the conversion path, forms and data collection that follow a visit are designed at the same time, with no extra tools to connect, and the attribution is more complete.
SELECTED WORK
Other case studies
INSIGHTS
Related articles
Read more about how we work
MORE SERVICES
Other services
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Custom Software Development
Software that fits your process, not a process bent to fit the software. -
Mobile App Development
Put your service on the screen your customers already open every day. -
AI Solutions
Let AI take the repetitive work, and keep your people on the decisions. -
Corporate Network Planning
The groundwork your systems need to run reliably, planned in one pass.
LET'S TALK
Let's write your next system in the future tense.
Not sure which one to start with? Tell us where the work gets stuck today, and we will propose how to tackle it and what the scope should be, before we talk price.